How to determine if your business should file for a registered trademark – Mainebiz
Sage Friedman authored an article in Mainebiz discussing what businesses should consider before filing for a registered trademark.
“Trademark law is an area where popular perception deviates quite substantially from legal reality. Far too many companies regularly waste at least some time, energy or money pursuing a trademark or a service mark that turns out to be unnecessary, or which is abandoned within a few years. Business leaders often believe that registering a trademark will provide protection for their brand, and it can, but one should remember that the purpose of trademark law is not actually to protect businesses, but rather to prevent confusion in the marketplace.”
Read Sage’s entire article on “How to determine if your business should file for a registered trademark” here.